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Week 2 assignment

Marketing Article Review

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.

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Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.

Write an article review of 750-1,000 words that addresses the following:

What is the thesis (main idea) of the article?

Why is (are) the author(s) writing about the topic?

What facts are presented?

How does it relate to the other readings (especially the text) on the topic?

What are the conclusions and recommendations?

Critique the article.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Refer to “Article Review Grading Criteria” for criteria to be used in grading.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

Week 5 assignment

CLC – The Marketplace: Marketing Plan and Quarter 5 Decisions

This is a Collaborative Learning Community (CLC) assignment.

Review “MKT-607 – Marketing Management: The Marketplace Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter 5” to prepare for participating in the Marketplace Live simulation.

Continue working in your instructor-assigned CLC group and simulation.

By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan?

The marketing strategy should include the 4 Ps and have a clear indication of future plans.

The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained.

Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”

Complete Quarter 5 Decisions

Using the $5 million investment provided, your performance will be measured based upon how well you manage the division during this second year.

The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions with which you are faced. First, you can invest in research and development on new brand features. These new features are desired by one or more customer segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. Regional media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

Week 6 assignment

Benchmark – Digital Marketing Promotion

This part of your Marketplace Live simulation assignment is individual. You will present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.

At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.

Based on the current position of your new division in the simulation and your goals for coming quarters analyze the market research data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

Digital marketing options for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.

Digital media impact: How would the addition of digital media options influence your division’s overall promotional plan?

Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.

Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division’s goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

Submit your individual report to the assignment drop box, and then post your report to your CLC team forum for your group to review. Review the reports of the rest of your team and, as a group, discuss your individual plans to create the final digital marketing section to be included in your group’s Final Report due in Topic 8.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

Week 7 assignment

CLC – Marketplace: Balanced Scorecard and Quarter 8 Decisions

This is a Collaborative Learning Community (CLC) assignment.

Review “MKT-607 – Marketing Management: The Marketplace Simulation” to prepare for participating in the Marketplace Live simulation.

Balanced Scorecard’s are evaluated after Quarter 8 results are recorded.

The simulation requires that students develop a strategic focus based upon market research. An analysis of market research will allow students to identify target markets, select geographic sales offices, design brands (personal computers), and develop pricing and advertising. The simulation is designed as a start-up company’s market entry into a new market, in this case personal computers sold on a business to business (i.e., not to the consumer) market.

There are 8 decision periods, effectively quarterly periods over a 2-year time frame. The first year (i.e., the first 4 quarters) is used to assess the market, develop a strategy, and test marketing tactics. The second year (the next 4 quarters) calls for a full market rollout.

Teams and individuals are evaluated using a “balanced scorecard” unique to Marketplace Live but consistent with a balanced scorecard approach used in business today.

Quarter 8 is the final set of decisions for the second year of business. Start by taking a look at how well you did in the previous quarter. In addition, your competition is likely to have made a number of adjustments in their strategy as well. You should see if they have become a stronger or lesser threat.

Submit your Balanced Scorecard and Quarter 8 Decisions. (Note: Your Final Report to the Board will be due by the end of Topic 8.)

You are not required to submit this assignment to Turnitin.

Week 8 assignment

CLC – The Marketplace: Final Report to the Board

This is a Collaborative Learning Community (CLC) assignment.

Your team will create the Final Report to the Board (1,000-1,250 words), which will be a written summary of performance. The Report to the Executive Board should include the following components:

Review your financial and market performance during the second year.

Highlight the key features of the business plan that was presented to the venture capitalists: Brand Strategy, Pricing Strategy, Advertising Strategy, and Sales Channel.

Assess your business strategy and performance during the second year.

Compare actions taken in regard to the marketing plan.

Discuss departures from the marketing plan, justification, and outcome.

Review significant events that affected the company or market.

Assess your current situation and the market (What are your firm’s strengths and weaknesses?)

Summarize how you have prepared your firm to compete in the future.

What were the lessons learned and recommendations?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

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