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PostMKT305 Unit 1 QUIZ may

Question 1

5.55 out of 5.55 points

Gudwriter Essay Writing

Within the e-business model, e-mail occurs ________.

Question 2

0 out of 5.56 points

Data, such as digital coupons or customer complaints, exchanged between companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________.

Question 3

5.56 out of 5.56 points

Corporate level business strategies that include information technology components, such as internet, digital databases) are known as ________.

Question 4

0 out of 5.55 points

An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.

Question 5

5.56 out of 5.56 points

The internet consists of all of the following except ________.

Selected Answer:

Correct

a central mainframe

Correct Answer:

Correct

a central mainframe

Response Feedback:

Correct!

Question 6

5.56 out of 5.56 points

E-marketing affects traditional marketing in which of the following ways?

Question 7

5.56 out of 5.56 points

As consumers become more demanding the internet is a good way to deliver customer value because ________.

Question 8

5.55 out of 5.55 points

________ are specific measures designed to evaluate the effectiveness and efficiency of an organization’s operations.

Question 9

0 out of 5.55 points

The Balanced Scorecard is based on three stakeholder perspectives.

Question 10

5.56 out of 5.56 points

________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces.

Question 11

5.55 out of 5.55 points

Individuals can be both users and content providers on the internet.

Question 12

5.55 out of 5.55 points

Customer relationship management focuses only on retaining existing individual customers.

Question 13

5.56 out of 5.56 points

As a strategy, content marketing could involve:

Question 14

0 out of 5.56 points

All of the following e-marketing technologies exist without the World Wide Web, except ________.

.

Question 15

5.56 out of 5.56 points

Which of the following processes is unlikely to be carried out at the activity level of e-business commitment?

Question 16

5.55 out of 5.55 points

________ can be learned from dividing net profits by total assets.

Question 17

5.55 out of 5.55 points

As one of the social media performance metrics, action metrics could include all of the following except:

Question 18

5.56 out of 5.56 points

The four performance areas of the balanced scorecard include all of the following except ________.

PostMKT305 Unit 2 QUIZ may

Question 1

9.09 out of 9.09 points

E-commerce is emerging markets is often hampered, or hindered, by ________.

Question 2

9.09 out of 9.09 points

Venture capitalists typically expect to ________.

Question 3

9.09 out of 9.09 points

The ________ is a blueprint, or roadmap, that links the firm’s e-business strategy (e-business models) with technology-driven marketing strategies and details for implementation through marketing management.

Question 4

9.09 out of 9.09 points

According to the text, the Web’s content and language will become ________ while companies cater to a variety of cultures and provide local content.

Question 5

9.09 out of 9.09 points

According to the text, a truly global internet is likely to accelerate the convergence of styles, tastes, and products to create a more homogeneous marketplace.

Question 6

9.09 out of 9.09 points

In order to decide how online prices will compare to offline equivalents, marketers must consider ________.

Question 7

9.09 out of 9.09 points

Businesses in emerging economies must deal with problems such as ________.

Question 9

9.09 out of 9.09 points

With the explosive growth and diffusion of ________ the face of e-marketing has changed quite dramatically throughout the world.

Question 10

9.09 out of 9.09 points

With regarding to purchasing patterns and practices, it is crucial for global e-marketer to understand the world from their target market’s perspective.

Question 11

9.09 out of 9.09 points

A well composed business plan should contain enough data and logic to prove that ________.

Post MKT305 Unit 3 QUIZ

• Question 1

6.25 out of 6.25 points

A complete marketing knowledge database includes all the data about ________.

• Question 2

6.25 out of 6.25 points

Which of the following is a ubiquitous application, meaning it is able to function without a user’s knowledge or control?

• Question 3

6.25 out of 6.25 points

Response rates for e-mail surveys are best when respondents ________.

• Question 4

6.25 out of 6.25 points

The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.

• Question 5

6.25 out of 6.25 points

The concept of privacy encompasses ________.

• Question 6

0 out of 6.25 points

Metatags can be used to protect against one’s own or cyber squat against another’s intellectual property, product, or trade name.

• Question 7

0 out of 6.25 points

There is currently no law regulating consumers’ right to opt-out of unwanted data collection.

• Question 8

6.25 out of 6.25 points

If individuals copy, share, or distribute computer software without having purchased it under a licensed, then they may be supporting software piracy.

• Question 9

6.25 out of 6.25 points

Data mining involves the extraction of hidden predictive information in large databases through statistical analysis.

• Question 10

6.25 out of 6.25 points

________ are two metrics currently in widespread use for knowledge management?

• Question 11

6.25 out of 6.25 points

Secondary data ________.

• Question 12

6.25 out of 6.25 points

Information overload is a reality for consumers and marketers alike.

• Question 13

6.25 out of 6.25 points

Traditionally, the law has used _______ to define ownership and protect intellectual property rights?

• Question 14

6.25 out of 6.25 points

Data mining allows marketers to uncover data patterns that can help them ________.

• Question 15

0 out of 6.25 points

All of the following are true of data mining except ________.

• Question 16

6.25 out of 6.25 points

What purpose(s) do digital cookies serve?

Post MKT305 Unit 4 Mid Term

Question 1

7 out of 7 points

What can e-marketers learn about Internet users through content analysis?

Question 2

4.0625 out of 4.0625 points

According to the text, a truly global internet is likely to accelerate the convergence of styles, tastes, and products to create a more homogeneous marketplace.

Question 3

7 out of 7 points

The Balanced Scorecard provides several metrics for evaluating the customer perspective. What are these specific metrics?

Professor Eckert

Question 4

4.0625 out of 4.0625 points

________ are internal evaluations about people, products, and objects, while ________ refers to what a person physically does.

Question 5

4.0625 out of 4.0625 points

Internet properties, or characteristics, that impact marketing include________.

Question 6

4.0625 out of 4.0625 points

Because time poverty is a problem for today’s consumers, they want _____.

Question 7

4.0625 out of 4.0625 points

If individuals copy, share, or distribute computer software without having purchased it under a licensed, then they may be supporting software piracy.

Question 8

7 out of 7 points

Identify 3-4 different kinds of primary data collection methods that can be implemented on the Internet.

Question 9

4.0625 out of 4.0625 points

E-commerce is emerging markets is often hampered, or hindered, by ________.

Question 10

7 out of 7 points

What are the seven steps of the e-marketing plan? Which one do you think is the most important and why?

Question 11

0 out of 4.0625 points

Which of the following is not identified as one of the five major activities that consumers do as they spend time online?

Question 12

4.0625 out of 4.0625 points

One way for marketers to watch the trends of internet users is to _____.

Question 13

4.0625 out of 4.0625 points

________ allow a buyer to use a company’s product, but with restrictions on the ability to duplicate or distribute it.

Question 14

7 out of 7 points

Compare and contrast primary and secondary data. Be sure to provide definitions and examples of each.

Question 15

4.0625 out of 4.0625 points

Aside from bookmarks and browser favorites, internet consumers can use _____ to bring them directly specific information, news reports, or promoted specials.

Question 16

4.0625 out of 4.0625 points

Many consumer behavior principles that describe off-line buying behavior do not apply to online marketing.

Question 17

4.0625 out of 4.0625 points

Metatags can be used to protect against one’s own or cyber squat against another’s intellectual property, product, or trade name.

Question 18

4.0625 out of 4.0625 points

The term blog refers to online diaries, or journals, that are updated and shared on Web pages.

Question 19

4.0625 out of 4.0625 points

The mass distribution of unsolicited electronic mail is often referred to as spam.

Question 20

4.0625 out of 4.0625 points

Social networking pertains to ________.

Question 21

4.0625 out of 4.0625 points

According to the text, some research shows that online shoppers tend to be more _____ oriented than ______ oriented.

Post MKT305 Unit 5 QUIZ

Question 1

0 out of 6.667 points

According to the text, the most important customer benefit that the internet can provide is the capability for ________.

Question 2

6.667 out of 6.667 points

The phenomenon that some people may actually pay a higher price for auctioned products than they would pay an online retailer is known as ________.

Question 3

6.667 out of 6.667 points

Software viruses that do not replicate, but can damage the computer by opening doors for hackers to enter the computer are known as a ________.

Question 4

6.667 out of 6.667 points

________ suggests that 80% of a firm’s business typically comes from the top 20% of customers.

Question 5

0 out of 6.667 points

The term “product” may include such items as the following except ________.

Question 6

6.667 out of 6.667 points

A trademark can be ________.

Question 7

6.667 out of 6.667 points

A domain name, or URL, is likely to be made up of ________.

Correct.

Question 8

6.662 out of 6.662 points

The internet is a great information equalizer, which means less competition, less product imitation, and somewhat longer product life cycles.

Question 9

6.667 out of 6.667 points

All of the following are attributes of a good brand name except ________.

Question 10

6.667 out of 6.667 points

Which of the following attributes of the internet puts upward pressure on prices?

Question 11

6.667 out of 6.667 points

When purchasing a domain name in the United States companies must try to find and reserve an available second-level domain name, which itself must be followed by a “.com.”

Question 12

6.667 out of 6.667 points

With value segment pricing the seller recognizes that not all customers provide equal value to the firm.

Question 13

6.667 out of 6.667 points

Good names for a new internet brand should do all of the following except ________.

Question 14

6.667 out of 6.667 points

________ refers to the idea that both buyers and sellers can view all competitive prices for items sold online.

Question 15

6.667 out of 6.667 points

In general, marketers can employ which of the following types of pricing strategies both online and offline ________.

Post MKT305 Unit 6 QUIZ

• Question 1

0 out of 6 points

The most effective online marketing communications ________.

• Question 2

0 out of 5.825 points

Online advertisers typically want to know a measure of a website’s ________, which is the number of times an ad would be displayed on a user’s page.

• Question 3

6 out of 6 points

Regarding mobile commerce, all of the following is true except .

• Question 4

0 out of 6 points

A major difficult now facing marketers is ________.

• Question 5

6 out of 6 points

A distribution channel is composed of all of the following except ________.

• Question 6

0 out of 6 points

A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n) ________.

• Question 7

6 out of 6 points

What is the key difference between paid media and earned media?

• Question 8

5.825 out of 5.825 points

Promotional offers that are pushed to mobile devices and customized based on the user’s physical location are known as ________.

• Question 9

5 out of 5 points

Research shows that lists with opt-in members get a much lower response than do lists without.

• Question 10

5.825 out of 5.825 points

Which of the following is true of search engine optimization?

Selected Answer:

Both b and c

Correct Answer:

Both b and c

Response Feedback: Correct

• Question 11

6 out of 6 points

________ is a cross-functional process for planning, executing, and monitoring brand communications designed to profitably acquire, retain, and grow customers.

Selected Answer:

Integrated marketing communication (IMC)

Correct Answer:

Integrated marketing communication (IMC)

Response Feedback: Correct!

• Question 12

5.9 out of 5.9 points

Which is most true of e-mail as a content marketing tool?

Selected Answer:

It remains the most important communication technique for building customer relationships.

A ________ is a digital media file produced and distributed for playback on a variety of fixed and/or mobile media players.

• Question 14

6 out of 6 points

Electronic data interchange (EDI) is based upon which of the following key variables?

• Question 15

0 out of 5.825 points

When companies create online spaces for consumers, prospects and customers to discuss topics of interest, they are creating ________.

• Question 16

6 out of 6 points

Supply chain management refers to the coordination of flows in three categories: material, information and ________.

• Question 17

6 out of 6 points

Which of the following is an example of an agent that represents the seller?

Post MKT305 Unit 7 Quiz

Question 1

5 out of 5 points

Paid social media advertising is used for ________.

Question 2

5 out of 5 points

If an advertiser wants to narrowly target their well-defined markets through Facebook, what information do they need?

Question 3

0 out of 5 points

Engagement occurs when Internet users do all of the following except ________.

Question 4

0 out of 5 points

How does paid inclusion occur?

Question 5

5 out of 5 points

Which of the following steps is an example of an earned media performance metric?

Question 6

0 out of 5 points

Some companies import and embed existing media, such as their own photos or YouTube video, into their blogs using a tool known as a _____.

Question 7

5 out of 5 points

Examples of paid media online could include all of the following except _______.

Question 8

5 out of 5 points

The best target audience for LinkedIn advertising is ________.

Question 9

5 out of 5 points

To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy.

Question 10

5 out of 5 points

_____ involves attaching keywords to videos, photos, or text to help users find desired content.

Question 11

5 out of 5 points

Earned media is like ________.

Question 12

5 out of 5 points

How can companies identify social media influencers?

Question 13

5 out of 5 points

In making an internet buy, what is the formula for calculating CPM?

Question 14

0 out of 5 points

When companies want to learn about where, how, and how often their brand is mentioned online, they would get the best information by utilizing a tool known as a social _____.

Question 15

5 out of 5 points

Which media do global consumers trust the most?

Question 16

5 out of 5 points

Which of the following are valid applications for widgets?

Question 17

5 out of 5 points

Consumers at the highest level of engagement online ________.

Question 18

5 out of 5 points

Considering rich media ads, what is one downside of highly interactive display ads?

Question 19

5 out of 5 points

Marketers use social networks by ____.

Question 20

0 out of 5 points

Viral marketing is synonymous with all of the following terms except ________.

Post MKT305 Unit 8 final exam

Question 1

3 out of 3 points

Which of the following represents a major shift in current marketing practice?

Question 2

3 out of 3 points

A firm using relationship marketing focuses on ________.

Question 3

3 out of 3 points

Which of the following is a facet of customer relationship management (CRM)?

Question 4

3 out of 3 points

As more companies integrate customer relationship management (CRM) and supply chain management (SCM) activities ________.

Question 5

3 out of 3 points

Companies obtain transactional, behavioral, and interaction data about prospects, business customers, and end customers through ________.

Question 6

3 out of 3 points

CRM allows companies to leverage their resources by investing more in the ________ customers.

Question 7

3 out of 3 points

Important tools that aid firms in customizing products to groups of customers or individuals include ________ strategies that reside on the company’s Web and e-mail servers, and ________ strategies that are initiated by internet users.

Question 8

3 out of 3 points

Using _________ firms can develop customized web pages based on visitor behavior.

Question 9

3 out of 3 points

________ allows marketers to monitor users’ online behavior and make instantaneous and/or automatic adjustments to online promotional offers and web content.

Question 10

3 out of 3 points

Which media do global consumers trust the most?

Question 11

3 out of 3 points

Most businesses spend more money acquiring new customers than they spend keeping current customers.

Question 12

3 out of 3 points

In making an internet buy, what is the formula for calculating CPM?

Question 13

3 out of 3 points

To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy.

Question 14

3 out of 3 points

Consumers at the highest level of engagement online ________.

Question 15

3 out of 3 points

_____ involves attaching keywords to videos, photos, or text to help users find desired content.

Question 16

3 out of 3 points

Permission marketing dictates that customers will be pleased to receive e-mail for which they have opted-in.

Question 17

3 out of 3 points

Lively and useful chat and bulletin boards increase repeat site visits and stickiness.

Question 18

0 out of 3 points

Some companies import and embed existing media, such as their own photos or YouTube video, into their blogs using a tool known as a _____.

Question 19

3 out of 3 points

Which of the following steps is an example of an earned media performance metric?

Question 20

3 out of 3 points

Location marketing and SMS text are two popular direct marketing techniques for mobile media.

Question 21

5 out of 5 points

What are 5 examples of earned media performance metrics?

Question 22

5 out of 5 points

Discuss some of the ways in which earned media can be initiated by a company.

Question 23

5 out of 5 points

List and describe 4 paid media formats advertisers can use in a campaign. Provide real life examples.

Question 24

5 out of 5 points

List and describe 5 paid media performance metrics:

Question 25

5 out of 5 points

Search engines are a key means of attracting traffic to a Web site. List and define two tactics used in search engine marketing (SEM).

Question 26

5 out of 5 points

Discuss the major differences between owned, earned, and paid media.

Question 27

0 out of 5 points

What are the three types of pricing strategies marketers can employ both online and offline? Give an example of a Web site that uses each of these strategies.

Question 28

0 out of 5 points

List and describe the three roles for social media in branding according to Forrester Research, Inc.

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