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• Question 1

6.25 out of 6.25 points

A complete marketing knowledge database includes all the data about ________.

• Question 2

6.25 out of 6.25 points

Which of the following is a ubiquitous application, meaning it is able to function without a user’s knowledge or control?

• Question 3

6.25 out of 6.25 points

Response rates for e-mail surveys are best when respondents ________.

• Question 4

6.25 out of 6.25 points

The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.

• Question 5

6.25 out of 6.25 points

The concept of privacy encompasses ________.

• Question 6

0 out of 6.25 points

Metatags can be used to protect against one’s own or cyber squat against another’s intellectual property, product, or trade name.

• Question 7

0 out of 6.25 points

There is currently no law regulating consumers’ right to opt-out of unwanted data collection.

• Question 8

6.25 out of 6.25 points

If individuals copy, share, or distribute computer software without having purchased it under a licensed, then they may be supporting software piracy.

• Question 9

6.25 out of 6.25 points

Data mining involves the extraction of hidden predictive information in large databases through statistical analysis.

• Question 10

6.25 out of 6.25 points

________ are two metrics currently in widespread use for knowledge management?

• Question 11

6.25 out of 6.25 points

Secondary data ________.

• Question 12

6.25 out of 6.25 points

Information overload is a reality for consumers and marketers alike.

• Question 13

6.25 out of 6.25 points

Traditionally, the law has used _______ to define ownership and protect intellectual property rights?

• Question 14

6.25 out of 6.25 points

Data mining allows marketers to uncover data patterns that can help them ________.

• Question 15

0 out of 6.25 points

All of the following are true of data mining except ________.

• Question 16

6.25 out of 6.25 points

What purpose(s) do digital cookies serve?

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