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Question 1. The two major aspects of the evaluation phase of the strategic marketing process are

A. segmenting the market and selecting target markets.

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B. establishing a business mission and designing measurable goals and objectives.

C. designing the marketing mix and setting the budget.

D.identifying deviations from goals and acting on the deviations.

E. executing the marketing plan and designing the marketing organization.

Question 2. The difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place is referred to as?

A. the contribution margin.

B. the marginal space.

C. the breakeven point.

D.the planning gap.

E. differential location

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