Free Essay Questions
Apply the BCG Matrix and the Grand Strategy Matrix to decide the optimal grand strategy or grand strategies that Barnes and Noble should follow.
In the Module 3 Case, we will be using tools that were discussed in the Background materials section to determine the best grand strategy for a well-known company. To begin the Module 3 Case, read the following article concerning Barnes & Nobles strategic direction: Hall, W., & Gupta, A. (2010). Read more…